We are excited to announce that Fire & Rice has opened a new paella location in the Twin Cities!  Tom Reinhart, a Minnesota native and owner of the new paella franchise, plans to start operations this May.  If you live in Minneapolis and St. Paul area, you are in for a treat!

The Twin Cities market is a great fit for Fire & Rice. Not only do the cities of Minneapolis and St. Paul have an abundance of great restaurants, but they also host numerous art and music festivals, street fairs and festivals, and community events year-round.  And, as far as farmers’ markets go – they are everywhere!  ​

As a kid growing up in St. Paul, Tom loved watching the original Iron Chef and dreamed of being a chef himself.  When his college-age sister went to work in a restaurant, he would accompany her any chance he got. Though he was only eleven years old, he would watch the chefs cook, and they would let him help with the preparation process. Tom enjoyed every moment!
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Once Tom reached high school, he worked as a prep cook in some of the highest-end restaurants in the greater Twin Cities area.  Later, with the goal of being a chef, he toured with Cordon Bleu. However, life led him down a different path and into the world of finance, working at a local bank and then opening his own business.  Now, by bringing Fire & Rice to the Twin Cities area, he returns to a childhood passion for food and entertaining. 

Tom has been visiting the Naples area since he was a child, and for more than a decade, he has been enjoying award-winning paella from Fire & Rice. While visiting the Third Street Farmers’ Market in Naples last year, he saw a sign for franchising opportunities and was intrigued.
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After much discussion, he planned to open a paella catering franchise in the Twin Cities in 2022. However, by watching Fire & Rice of Naples’ success during the pandemic, Tom saw that he could capitalize on the opportunity and decided to open a year ahead of schedule. 

Lots of people in the Twin Cities area have a strong appreciation for high-quality, unique foods and a desire to experience new things. While there are extensive dining opportunities available in the area, there is little competition in the Spanish food market. By integrating Fire & Rice into the local venues and hitting the party circuit, Tom will introduce the people of Minneapolis and St. Paul to our award-winning paella.

If you’re interested in learning more about our paella franchise opportunities, call Fire & Rice franchisor, Paul Schmidgall, at (239) 269-8857. He’d love to talk with you! 

For years Fire & Rice has been a staple at the Third Street Farmers’ Market in Naples and the Marco Island Farmers’ Market. This weekend, we will be expanding into two additional local farmers’ markets, and we’re very excited.  We hope that you’ll come on down to see us and join in the fun!  

Day/Time: Saturdays, 8 AM - 1 PM
Location: Shoppes of Vanderbilt, 2355 Vanderbilt Beach Rd, Naples FL 34109

​(The market is located at the NW corner of Airport Pulling and Vanderbilt Beach Rd - Behind CVS Pharmacy)  

If you’re visiting the Ritz Carlton Golf Resort or live in the Pelican Marsh Community, Tiburon, Pelican Bay, the Bay Colony, Mill Run, or Pine Ridge Estates, you’re just a hop, skip, and a jump from the Vanderbilt Farmers’ Market! Come on down this Saturday and enjoy a wonderful mix of local vendors with abundant selections of local produce, honey, baked goods, flowers, home accessories, personal products, and, of course, award-winning Naples’ original paella from Fire & Rice! 

Day/Time: Sundays, 9 AM - 2 PM
​Location: 6060 Collier Blvd. Naples, FL, 34114

Are you looking for a delightful way to spend your Sunday morning or afternoon? Right around the corner from the Lely Resort, the Pelican Lake Motorcoach Resort, and the Eagle Lakes Community, you can find the South Collier Farmers’ Market.  Shop for your favorite local fruits and vegetables, arts and crafts, and delicious specialty foods, and enjoy mouth-watering paella from Fire & Rice!  

If you’re looking for something fun and exciting to do this weekend, come on down to the Vanderbilt Farmers’ Market on Saturday or the South Collier Farmers’ Market on Sunday and visit Fire & Rice.  We’ll be right at the center of it all, enthusiastically preparing our award-winning paella out in front for everyone to see. We’re passionate about our paella, and it shows!   

Our Naples original paella is authentic, made from only the finest ingredients dating back to 16th Century Spain. By combining chicken and sausage with imported saffron and Bomba rice in large shallow pans, we create a gentle flavor and texture that’s out of this world, like nothing you’ve encountered before.  

The aromas are delightful, and when you take your first bite of our award-winning paella, it will exceed every expectation.  Many of our clients have traveled all over the world and say that our paella is the best they’ve ever tasted.  Come on down to local farmers’ markets this weekend and try it for yourself! We hope to see you there!
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For parties and events, we offer a variety of mouth-watering paella options – there’s truly something for everyone to enjoy. Take a minute to check out our menu! If you’d like to learn more about Naples’ paella catering from Fire & Rice, call us at 239-269-8857, or book your party online.  ​