Are you interested in becoming your own boss and taking control of your destiny? If so, you may consider owning a franchise. Purchasing a franchise eliminates the risks of developing products, operations, and branding. Of course, to be successful, you need to find a rock-solid business model as well as a franchisor who will expertly guide you year after year.

Fire & Rice has been in the paella business for more than a decade. We’ve finely-tuned our business model and have successful franchise locations throughout the US. Our goal is for new franchisees to be prepared as possible prior to launching their business.  We want them to learn from our successes well as well as our mistakes.
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Over the years, we’ve figured out what works and what doesn’t work when it comes to growing a paella catering business in various US markets. With this knowledge and ongoing guidance from the franchisor, new franchisees have the tools to jump-start their business effectively. We’ve done all the work -- you just take the business and run with it! 

When a new franchisee comes on board, we take special care to ensure that they’re trained on every facet of the paella business. For approximately one month, each new franchisee learns the day-to-day operations first-hand at our original paella catering location in Naples, FL. During that time, Fire & Rice founder, Chef Paul Schmidgall, works directly with each franchisee to ensure that they have everything they need to transition to their territory. 

When considering a franchise, you need to take a hard look at what you like to do. At Fire & Rice, one of the biggest pieces of the job is interacting with people. We spend a lot of our time at farmers’ markets, festivals, private parties, and corporate events, preparing our award-winning paella and energizing the crowd.  It’s fun and exciting, and people can’t get enough of it!
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If you’re considering franchise ownership and would like to learn more about our paella franchise opportunities, call us today at 239-269-8857. We’d love to talk to you! 

Paella is “passion in a pan,” and no one knows that better than the people who frequent the Naples’ farmers’ markets November through April. Whether you visit the Third Street Farmers’ Market on Saturday mornings or the Marco Island Farmers’ Market on Wednesday mornings, you’ll see people lining up early to get the first batch of mouth-watering paella from Fire & Rice and join in the fun. 

Have you ever tried authentic paella? If not, now is the time to head down to the Naples’ farmers’ markets to take part in the ultimate paella experience. Whether you're eight or eighty-five, you’ll delight in the atmosphere of our communal dining setting, and when you taste our paella, it will exceed every expectation. 

When you see Fire & Rice, you’ll immediately know that you’re in for a treat.  Our chefs will be right at the center of the action, enthusiastically preparing award-winning paella in large, shallow pans out in front for everyone to see. The beauty of the dish is undeniable, with a palette of primary colors, and gentle aromas fill the air, creating a sensual experience for everyone involved.

Fire & Rice chefs energize the farmer’s market, and people are drawn to our enthusiasm.  As people gather around the pans, we invite them to participate in the paella preparation. It’s fun and exciting, and soon enough, everyone wants a turn! ​

Using only the finest ingredients dating back to 16th Century Spain, our chefs combine chicken, sausage, imported Bomba rice, Spanish saffron, roasted peppers, and peas for an exquisite flavor and texture like you’ve never encountered before.  Many of our clients have traveled all over the world and say that our paella is the best they’ve ever tasted. 

If you can’t make it down to the farmers’ markets early, don’t worry!  You can pre-order paella online. Let us know if you’ll be picking it up at the Third Street Farmers’ Market or the Marco Island Farmers’ Market, and we’ll set some aside for you before we run out.  Just be sure to pick up your paella before the market closes!
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Are you still contemplating what to serve for New Year’s Eve? For something exciting and easy, pre-order delicious paella in Naples for December 31st. Our party packs feed 6-8 people, and people can’t say enough good things! 

Chef Paul Schmidgall brought his paella catering concept to the US more than a decade ago, and it caught on like wildfire. Starting with a location in Naples, FL, he found great success and began expanding into other territories.  Now, he has multiple franchise locations throughout the country, and people can’t get enough of his award-winning paella. But what was the inspiration behind it all that motivated Chef Paul to take the leap into the franchise world? 

While visiting a small island off the coast of Spain more than two decades ago, Chef Paul learned how to cook paella by watching an elderly woman prepare the dish on Sunday afternoons. She showed him her process, from cleaning the fish, shellfish, and prawns to lighting the fire and using the proper kind of rice. She wanted to pass her knowledge onto him, and he was eager to learn. It was at that moment that Chef Paul knew he wanted to bring the paella communal dining experience from Europe to the US. 
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Chef Paul had classical culinary training under his belt as well as a passion for people. He wanted to own his own company and be in control of his destiny, and he did just that. Not only did Chef Paul’s business concept consist of fantastic food, he created the ultimate paella experience! After successfully building his Naples’ location, Chef Paul saw a national market for paella catering and started franchising. With locations around the country, Fire & Rice has been captivating crowds everywhere ever since!

​Fire & Rice offers a unique catering experience. Wherever we go, people know there’s fun to be had. Our chefs enthusiastically prepare paella in large pans out in front for everyone to see. We bring energy to every event, and people are drawn to our enthusiasm. As people gather around the pans, we encourage them to participate in the preparation process. Before you know it, everyone wants a turn! 

Our award-winning paella is delightful, like nothing you’ve encountered before. Using only the finest ingredients dating back to 16th Century Spain, we combine chicken, sausage, and saffron with Bomba rice for a gentle flavor and texture that is simply divine. Meat can be swapped out or combined with seafood, and vegan dishes are also available.  Whether it’s Mixta Paella, Paella Valenciana, or Paella de Marisco, the dish will exceed every expectation. Many of our clients have traveled all over the world and say it’s the best paella they’ve ever had.

Owning and operating a paella catering franchise is a flexible, scalable business. One night you may be catering a party for 20, and the next day your preparing paella at an event for 200. Whether you’re at a private party, farmers’ market, festival, or other events, you prepare fantastic food and engage the crowd. It’s fun and exciting, and people can’t get enough of it.

Over the years, we’ve fine-tuned our process. We’ve developed the best ways to both run and expand the business and learned from mistakes along the way.  Now that we’ve put in the hard work, franchisees can take the business and run with it!
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If you want to take control of your destiny and provide a fun and exciting culinary experience for people in your area, Fire & Rice might be the right opportunity for you.  To learn more about our paella catering franchise opportunities, call us at (239) 269-8857. We’d love to speak with you! 

Over the holidays, the warm weather in Naples makes it an attractive place for friends and family to visit. If you live in the area, you could very likely have out-of-town guests this time of year. With school vacations and families taking time off between Christmas and New Year’s, you may even be hosting a houseful! 

While you look forward to getting everyone together, you want to make sure that your guests have a spectacular visit. Since a big focus is placed on food this time of year, it’s important to plan your dining experiences ahead of time.  There’s lots of the dining opportunities in the area, but you’d like to try something new and exciting. What can you do to show your guests the time of their lives?

Fire & Rice offers a unique catering experience that’s fun and exciting for everyone involved. Our chefs enthusiastically prepare our award-winning paella in large shallow pans out for everyone to see, creating an energized atmosphere. A feeling of anticipation spreads through the room, and guests can’t wait to see what’s next. We’re passionate about paella, and it shows!

​During the preparation process, gentle aromas fill the air, touching the senses. Guests are drawn to our enthusiasm as well as the beauty of the dish, and the excitement builds. As guests gather around the pans, we encourage them to participate in the preparation process. People jump in, and soon everyone wants a turn! The experience is interactive and special, and your guests will remember it for years to come.

Our paella is authentic, with ingredients dating back to 16th Century Spain. We combine chicken, sausage, saffron, and Bomba rice with roasted peppers and peas for a delicate flavor, like nothing you’ve encountered before. Whether it’s Mixta Paella, Paella Valencia, or Paella de Marisco, your guests will delight in the divine flavors and textures. Meat ingredients can be switched out for seafood, and vegan paella is also available. By offering paella for varying palettes and preferences, there’s something for everyone to enjoy. 

When the paella is ready, we invite your guests up to the pans and serve them. People come together in the communal dining setting that is both warm and inviting. As guests connect and share stories, they get ready to take their first bite of paella. And when they do, it exceeds every expectation.  Many of our clients have traveled all over the world and say our paella is the best they’ve ever tasted. 

While the holidays are a busy time of year, Fire & Rice make things easy on the host. We’ll arrive about an hour before you’re ready to begin your celebration with everything we need to prepare and serve your guests. You just book your party online, and we take care of the rest. It’s really that simple!

If you’d like to learn more about Naples paella catering from Fire & Rice, give us a call at (239) 269-8857 or book your party online. We look forward to hearing from you!
Also, New Year’s Eve is right around the corner, so don’t forget to pre-order your paella!